Digital marketing secrets that will help you increase sales


Digital marketing secrets that will help you increase sales

Digital marketing can be challenging, but when you boil it all down it can be extremely simple as well. There are strategies that you can employ to create smart and effective campaigns, and the best part is, they don’t need to take an enormous amount of effort to build. Here are some of the leading marketing secrets that will deliver more leads and conversions to your doorstep.

Elevate your content creation to new levels

Quality content is highly valuable because it provides information that your target audience is seeking, solves problems, establishes your brand as a thought leader and helps leverage your SEO rankings. If there was ever a time to focus on generating content, that time is now.

Ultimately, the words you put out to the world are the pinnacle of your brand’s messaging, and the stepping stones to quality-orientated, user-centric campaigns across social media, email marketing and SEO alike. Without it, you’re not putting enough substance into the strategies you’ve worked so hard to pin down.

Tap into social media marketing

We are always trying to achieve as much organic reach as possible through content and SEO, but sponsored marketing methods on social media can also truly grow your brand. Reach a wider, more targeted audience through ad systems that are based on pay-per-click models, allowing you to gain more traction from those who are interested in what you have on offer.

Do not neglect email marketing campaigns

Email marketing is one of the oldest digital methods of reaching your target audience but it remains one of the best and most effective to this day. In fact, McKinsey & Company research has revealed that it is 40 times more effective than social media. Don’t go dumping social media though, because this same research has shown that the buying process is three times quicker on those channels, so each platform has its own benefits.

If you aren’t already, begin hosting webinars

Many businesses have adopted webinars in the COVID-19 world to great effect, which has made it a high priority for others to adopt in order to remain competitive.

This is a highly cost-effective way to bring enormous brand value to a targeted audience, reaping you more leads and sales as a result. You can focus on delivering your highest quality information of value to an engaged audience, and all you need is a reliable internet connection to kickstart the process.

Adopt a growth hacking approach to campaigns

Growth hacking is a relatively new concept in marketing but it is highly successful, used by creator Sean Ellis to rapidly lift the profile of successful brands Dropbox and Eventbrite amongst others.

Growth hacking is based solely on, well, growth. It analyses every step along the customer journey to discover the triggers that worked and prompted them to take action. That way you can tailor future marketing campaigns to be focused around these triggers and ensure traction.

This is a data-driven approach to marketing that uses the elements of psychology, technology, tools, automation and experimentation to create effective campaigns on a low budget.

How many of these are you currently investing in?

What would happen if Google really did take search out of Australia?


What would happen if Google really did take search out of Australia?

Google became the cornerstone of everything we did on the internet so suddenly that many of us can’t even remember it happening in the first place.

Before that, Yahoo! was the dominant search engine back in the late 1990s, and they even had the opportunity to purchase the upstart Google in 2002, which they declined to do.

The rest is history; Google trampled over the top of Yahoo! Rapidly and now controls well over 90 per cent of the search engine market share. The likes of Yahoo! and Microsoft’s Bing are now left to fight for the crumbs.

Now, after two decades of “Googling” everything from directions to Aunt Karen’s house to the causes of climate change, Australians face the real threat of a blackout from the giant, where – if it were to go through – we’d be blocked from accessing the platform entirely.

Wait a minute, Google is going to blacklist Australia?

Australia’s Federal Government recently proposed legislation requiring Google to pay local news companies (read: News Corp and Fairfax) for their products. Google did not take this proposal very kindly, and they are talking of taking their bat and ball and heading home, far away from the Land Down Under.

Our Prime Minister’s response? “We don’t respond to threats.” Yikes.

What would that mean for Australia?

Well, for a start, we would have to get very used to Yahoo! again or adopt Bing as our new default. But they would be bound by the same laws and they are unlikely to be happy about it either. Would they want to remain in Australia? Would a domestic search engine rise from the ashes (like in China, where Google is banned and Baidu reigns supreme)? It’s scary stuff.

The problem is, Google has become much more than a search engine. We rely on it for maps, recommendations on local businesses, to complete our work. Some of us use it to run our businesses from start to finish. It even contains sensitive data that we trust to hold in its own cloud systems. Google is the sidekick that we simply can’t do without.

Would we still have access to those services if everything was flipped upside down? It’s unlikely.

Google might have just as much to lose as we do

We only need to look back to 2014 to find an example of this same thing happening when Google shut down its news service in Spain. This occurred due to similar legislation, which required them to pay to display certain content in search results.

That could mean that Google only partially leaves Australia – just like Spain – by removing its news service and retaining search and other services. And that’s still a major hit for the journalism space.

At the end of the day – whether they want to admit it or not – Australia’s population of 21 million (or thereabouts) and their billions of searches do matter to Google. To leave us in the dark would cause chaos to their algorithm, not to mention ROI.

In the meantime, Microsoft Bing executives closely monitoring the situation and are most likely ready to leap into the breach if Google did altogether withdraw, albeit without a news service.

For now, it’s a stare-off between the search giant and good, old Scott Morrison (a.k.a Scott Morrison of marketing, if you ask Twitter). Time will tell who blinks first.