February 17, 2021 | significant
Digital marketing can be challenging, but when you boil it all down it can be extremely simple as well. There are strategies that you can employ to create smart and effective campaigns, and the best part is, they don’t need to take an enormous amount of effort to build. Here are some of the leading marketing secrets that will deliver more leads and conversions to your doorstep.
Quality content is highly valuable because it provides information that your target audience is seeking, solves problems, establishes your brand as a thought leader and helps leverage your SEO rankings. If there was ever a time to focus on generating content, that time is now.
Ultimately, the words you put out to the world are the pinnacle of your brand’s messaging, and the stepping stones to quality-orientated, user-centric campaigns across social media, email marketing and SEO alike. Without it, you’re not putting enough substance into the strategies you’ve worked so hard to pin down.
We are always trying to achieve as much organic reach as possible through content and SEO, but sponsored marketing methods on social media can also truly grow your brand. Reach a wider, more targeted audience through ad systems that are based on pay-per-click models, allowing you to gain more traction from those who are interested in what you have on offer.
Email marketing is one of the oldest digital methods of reaching your target audience but it remains one of the best and most effective to this day. In fact, McKinsey & Company research has revealed that it is 40 times more effective than social media. Don’t go dumping social media though, because this same research has shown that the buying process is three times quicker on those channels, so each platform has its own benefits.
Many businesses have adopted webinars in the COVID-19 world to great effect, which has made it a high priority for others to adopt in order to remain competitive.
This is a highly cost-effective way to bring enormous brand value to a targeted audience, reaping you more leads and sales as a result. You can focus on delivering your highest quality information of value to an engaged audience, and all you need is a reliable internet connection to kickstart the process.
Growth hacking is a relatively new concept in marketing but it is highly successful, used by creator Sean Ellis to rapidly lift the profile of successful brands Dropbox and Eventbrite amongst others.
Growth hacking is based solely on, well, growth. It analyses every step along the customer journey to discover the triggers that worked and prompted them to take action. That way you can tailor future marketing campaigns to be focused around these triggers and ensure traction.
This is a data-driven approach to marketing that uses the elements of psychology, technology, tools, automation and experimentation to create effective campaigns on a low budget.
How many of these are you currently investing in?
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