More than ever before, page speed is crucial to the success of your website’s ability to rank on search engine results pages (SERPs). And although its significance in Google’s ‘ranking criteria’ is pretty obvious, a lot of business owners turn a blind eye to this part of their marketing strategy. Beyond the impacts of Google, […]
Depending on how you look at it, digital marketing has become a lot more challenging in 2020 or has become a lot more simple. That is because there are so many ways you can reach your consumers these days that we are spoiled for choice. The challenge lies in choosing the right platforms for your […]
What would happen if Google really did take search out of Australia? Google became the cornerstone of everything we did on the internet so suddenly that many of us can’t even remember it happening in the first place. Before that, Yahoo! was the dominant search engine back in the late 1990s, and they even […]
Digital marketing secrets that will help you increase sales Digital marketing can be challenging, but when you boil it all down it can be extremely simple as well. There are strategies that you can employ to create smart and effective campaigns, and the best part is, they don’t need to take an enormous amount […]
Will Facebook’s news ban change the world? The tech giant’s head-to-head battle with the Aussie government is no secret; it’s plagued the headlines for the last week. But despite its effect on media distribution in the Land Down Under, other countries are carefully watching the fallout. So what exactly is expected to unfurl elsewhere? Just […]
Facebook set to launch self-publishing platform Facebook has certainly made itself known in the Australian media landscape after its news bans sent waves throughout the industry. Now, the social media giant has announced an exclusive platform dedicated solely to independent writers, journalists, and content creators looking to self-publish on the web. Titled Super Follows, the […]
Digital marketing in a post-COVID world While the global coronavirus pandemic is not in our rear-view mirror just yet, the widespread lockdowns and industry closures of 2020 are beginning to ease. Four vaccines from Pfizer, AstraZeneca, Moderna and Johnson & Johnson have been rolled out in a bit to slow the infection rate, and the […]
