Tips for digital marketing now COVID-19 has changed the game

May 29, 2021 | significant

Tips for digital marketing now COVID-19 has changed the game

Tips for digital marketing now COVID-19 has changed the game

There’s no doubt about it –COVID-19 has had a permanent impact on the way we go about our everyday lives, changing our world forever.

When the outbreak first hitand lockdowns ensued, businesses scrambled as they were forced to close their brick and mortar stores. Existing practices were turned on their head and rulebooks were thrown out the window – especially in the online space. The race was then on to come up with new strategies to survive.

If you didn’t have a digital marketing strategy in place before 2020, you’ll almost certainly have one now. While some businesses were alreadyahead of the curve with a long-term strategy, others are now playing catch up and learning as they go. This keeps things interesting, as the digital world is an ever-evolving space that’s always keeping us on our toes.

As so many businesses have adapted to online models, this makes for an overcrowded space where it’s hard to cut through the noise. So how do you stand out from the rest?

Here are our tips for marketing techniques you should be embracing.

Social media

If the pandemic has taught us anything, it’s that keepingconnected, informedandin touch issoimportant. We all crave that sense of community.

It’s no surprise, then, that so many of us flocked online last year. As a result, social media took overand became the leading way to grow brand awareness, with 47% people across the worlddiscovering new brands and products via social platforms. Social media spending also went up by 22%.

This goes to show that, when harnessed correctly, your social media campaigns are a crucial way to engage with your customers and therefore increase your sales.Even if your customers are not in a position to buy, social media keeps your brand and messaging at the forefront of their minds.

It’s important that you’re aware of where your audiencespends time online – their behaviours, how and when they spend their time, and what they’re looking for – so that you can tap into this information and centre your strategies around this. Build your conversions, and link customers back into your website.

Content creation

Providing your audience with quality, valuable content through blogs and articles keeps them engaged, builds trust and positions you as an industry expert. It also acts as the perfect fuel for your SEO and social media, funnelling audiences back into your website.

In the face of so much uncertainty, content is also a way to keep your customers distracted and entertained during the pandemic. When the time comes for them to purchase, you’ll be the one they first think of.

Video marketing is emerging as the most prevalent form of marketing in 2021 – putting a friendly, personalised face to your business, building connection and keeping your audience entertained.

Email marketing

Tried and true, email marketing is a way to reachyour audience directly and cut through all the noise. It feels a lot more personal, and you can tailor your message to specific customers depending on their interests.

Don’t do it yourself – join a digital agency

Leave it to the experts and have us take care of your strategy for you. At Significant Digital, we’re here to take the guesswork out of your online campaign – freeing you up so you can focus on running your business.

Find out how we can help to transform your brand. Give us a callon 1300 041 798 or get a proposal from our team today.

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